WOOLIES CHRISTMAS CONTENT SERIES

No one loves Christmas as much as kids do. So, we let Santa's little experts weigh in their thoughts on all the latest Woolies Christmas products.

For each episode of this IGTV content series, we gave a group of kids real products to taste, test, try on, or play with, and these are their real responses...

The "mini" series was positively received by fans, achieving over 62 000 views on the first day alone, and over 1.8 million impressions by the time the campaign ended.