VIRGIN ACTIVE SA:
Club-V is the perfect solution for parents who go to the gym with their little ones. Kids at Club-V take part in a range of age-appropriate activities which keep them active, safe and having fun, leaving Moms and Dads free to pump iron with peace-of-mind.
We decided to demonstrate this with our campaign, turning each piece of collateral into something that kept the kids engaged.
Copywriter: Candice Botha
Art Director: Jess Bourke
Agency: Virgin Active SA
This A5 Flyer doubles as a paper jet.
Posters also act as a maze and crossword puzzle to keep kids entertained while they wait.