STRETCH BEYOND YOUR LIMITS
To launch Relay Jeans’ new Powerstretch denims, we wanted to showcase their distinct moveability, as well as the brand’s street cred edge.
We worked with South Africa’s breakthrough breakdancer, B-Boy Meaty, and allowed him to show us just how much stretch and movement the jeans can handle.
Copywriter: Candice Botha
Art Director: Johan Brooks
Mailer and Video