MARKHAM COLLAR CLUB:
Markham is a leading menswear fashion retailer in South Africa. To engage more closely with their consumers, they hosted their first ever event at the Agog Art Gallery in Maboneng precinct.
The latest Markham suiting collection was exhibited alongside fine arts, and Joburg's finest trend-setters were treated to a gaming zone, barber, fragrance bar, and live music on the rooftop.
Copywriter: Candice Botha
Designer: Naomi Bossert
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THE COLLAR CLUB HAS ARRIVED
This weekend, Markham hosted the very first Collar Club event at the Agog Gallery in Maboneng. Among the gallery’s paintings and sculptures, we showcased the latest trends in suiting and carefully curated outfits that blur the line between fashion and art.
Our partners, Beard Mob and Legends Barbershop, had the crowd lining up at the grooming station, and Bacher & Co. made sure that our guests smelled as good as they looked at the fragrance bar. Scented up and looking sharp, attendees were also invited to play around at the game and tech zone, brought together by Mobicel, ASUS, and hi.
An exclusive selection of Markham customers, media reps and influencers were invited, and in the end, over 150 guests came, styled and conquered. After getting dressed up, guests got down with Naakmusiq on the rooftop. He was joined on stage by our MC for the evening, Sandile Ntshingila, and the rest is history.
We’d like to extend special thanks to our partners, Hunters Edge and Gordon’s Gin, as well as to our photographer, Alessio La Ruffa, videographer, Austin Malema, and PR coordinator, Thatho Tholo.
If you missed out on this #MKMCollarClub event, follow us on Facebook and Instagram to find out when we’ll be holding the next one.
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