In addition to the above-the-line campaign, I was tasked with writing digital content for the Markham AW18 season. This board includes tone-of-voice excerpts from various emailers, digital banners and social media posts that were running over this period.
When it comes to messaging, the focus is on fashionability and speaking to the lifestyle of the modern Markham man.
Digital Content: Smart and Suiting
Digital Content: Casual