POST-EVENT PR ARTICLES
AND RECIPE BOOKLET
Galbani is the number 1 selling cheese brand in Italy, and in 2015, they launched their Mozzarella and Mascarpone to the South African market for the first time.
As part of their launch, Galbani did tastings, recipe demonstrations and masterclasses at a few well-known foodie events, such as Taste of Cape Town, SA Cheese Festival, and the Galileo Open Air Cinema. As a take-home for the event attendees, we created a small recipe book which they were given along with some samples of Italy's favourite cheese.
These are the follow-up press releases which were sent out to the media and placed on the South African Galbani Cheese website.
Content Writer: Candice Botha
Agency: FCB Cape Town
THE BIG CHEESE AT SA CHEESE FEST
The beautiful Sandringham farm in Stellenbosch set the scene for this year’s South African Cheese Festival. Nearly 30 000 cheese-lovers came to enjoy a weekend full of cheese, wine and other delicacies.
In true Italian style, we invited guests to join the Galbani table. Italian chef Lapo Magni joined the table to share a few of his recipes using the delicious and versatile Galbani fresh Mozzarella and Galbani Mascarpone.
First on the menu was a Galbani Mozzarella, Parma Ham and fig tart, topped with wild rocket and generous lashings of balsamic glaze. This delicious tart is easy to recreate at your own table at home and is always sure to be a crowd-pleaser. Chef Lapo, famous for his signature risotto dishes, then delighted the guests with a Galbani Mascarpone pea risotto, with a crispy pancetta topping to complement the creamy dish. For the grand finale, we shared a Galbani Mascarpone gelato with lemon zest and crumble – so delicious it had the crowds lining up for more!
It was our first year to join the SA Cheese Fest, and as newcomers, we were especially proud to be awarded Best Stand in the National Cheese category. We were delighted to take home our trophy and our guests were delighted to take home some delicious Galbani cheese.
AL FRESCO UNDER THE STARS
We Italians love nothing more than to share our table with good friends and good food. We’re always looking for a new place to enjoy an al fresco experience, and the Galileo Open Air Cinema set the scene perfectly.
While fans gathered under the night sky to watch their favourite films, we gave them a little taste of Italy’s favourite cheese. No picnic would be complete without some tasty snacks, so we set up a tasting stand where visitors could sample the delicious and versatile Galbani fresh Mozzarella and Galbani Mascarpone. The mozarella was paired with delicious basil pesto and fresh tomato to create a classic Caprese skewer. This crowd-favourite hit the spot and is easy to recreate as a simple snack for picnics to come.
With stars in the sky, and stars on the screen, we wanted to further enhance this memorable experience. We handed out fold-up Galbani tables for friends to gather around and share their food the Italian way. These picnic tables are easily folded up so that they can be re-used and keep the picnic experience going. Wherever there are good friends and good times, share them with Galbani.