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Engen is a petroleum company operating throughout Africa. Every year, MDs from each operating country attend a conference where they refresh and learn new leadership skills. We wanted to make each MD feel important and give them a sense of ownership over the conference.

We named the event Iconference and sought to make the MDs the icons of the Engen brand. With the invitation, they were prompted to upload a photograph of themselves and provide a quote about their leadership styles.

The look and feel takes its cues from iconic political campaign posters.

This style is complimented with the blue and red colours of the Engen brand.

Copywriter: Candice Botha

Art Director: Ilse Steenkamp

Agency: FCB Cape Town

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