About Me

I am a full-time freelance copywriter, content writer, concept-thinker and

creative consultant. Sometimes I'm also a content creator, ceramic artist and general crafter.

 

I (usually) work remotely from my home office in the small town, Greyton, 2 hours from Cape Town.

I have worked with through-the-line advertising agencies, big corporates and small start-ups and have experience across multiple categories, including fashion, fitness, finance, and food.

My favourite brands and jobs to work on are those related to environmental impact, social change, animal welfare, animals in general, food and lifestyle, the outdoors, art, culture, skincare and books.

Work Experience

FREELANCE

Clients include Woolworths, Virgin Active, Markham, Albany, Lucky Star, Nederburg Wines, Jameson, and OneDayOnly

FCB CAPE TOWN

Clients include Engen, BMW Motorrad, Parmalat, Richelieu, Gordon’s Gin, and Savanna

 

SINGH & SONS

Clients include Lindt, the Foschini Group, Pongracz, Obikwa Wine, and Caltex

 

NINETY-NINE CENTS

Clients include Puma, Capitec Bank, Sedgwick’s Old Brown, Checkers, Rest Assured, Digicape and John Dory's

2012 - 2014

2014

2014 - 2016

2016 -

Awards

THE BOOKMARKS

Bronze, Innovative Use of Media

Woolworths: Father's Day 2021

IGDS AWARDS

(International Group of Department Stores)

Second Runner-Up, World’s Best Sustainability/Corporate Social Responsibility Campaign by a Department Store

Woolworths: Together We Can Make a Difference

YOUTUBE SA TOP 10 ADS LEADERBOARD

Quarter 4 and Overall, 2021

Woolworths: Celebrate Moments that Matter

NEW GEN AWARDS

Silver, Best Online PR Campaign

Woolworths Happy Little Moments Campaign

LOERIE AWARDS

Finalist, Internal PR and Communication

Woolworths: Messages to Mom

LOERIE AWARDS

Finalist, Internal PR and Communication

Woolworths: Together We Can Make a Difference

LOERIE AWARDS

Finalist, Live Activations

Woolworths: Happy Little Moments Event

LOERIE AWARDS

Finalist, Direct Mail

Puma: Kings of Pong

 

ASSEGAI DIRECT MARKETING AWARDS

Copy Craft Gold, Direct Mail

Puma: Kings of Pong

 

LOERIE AWARDS

Student Bronze, TV

Dementia SA: 7 Seconds

PENDORING AWARDS

Student Silver, Collateral Design

Big Blue: Comic Belief

 

M-NET TV AWARDS FOR GOOD

Finalist, TV

Dementia SA: 7 Seconds

2022

2013

2012

2011

2014

2021