About Me
I am a full-time freelance copywriter, content writer, concept-thinker and
creative consultant. Sometimes I'm also a content creator, ceramic artist and general crafter.
I (usually) work remotely from my home office in the small town, Greyton, 2 hours from Cape Town.
I have worked with through-the-line advertising agencies, big corporates and small start-ups and have experience across multiple categories, including fashion, fitness, finance, and food.
My favourite brands and jobs to work on are those related to environmental impact, social change, animal welfare, animals in general, food and lifestyle, the outdoors, art, culture, skincare and books.
Work Experience
FREELANCE
Clients include Woolworths, Virgin Active, Markham, Albany, Lucky Star, Nederburg Wines, Jameson, and OneDayOnly
FCB CAPE TOWN
Clients include Engen, BMW Motorrad, Parmalat, Richelieu, Gordon’s Gin, and Savanna
SINGH & SONS
Clients include Lindt, the Foschini Group, Pongracz, Obikwa Wine, and Caltex
NINETY-NINE CENTS
Clients include Puma, Capitec Bank, Sedgwick’s Old Brown, Checkers, Rest Assured, Digicape and John Dory's
2012 - 2014
2014
2014 - 2016
2016 -
Awards
THE BOOKMARKS
Bronze, Innovative Use of Media
Woolworths: Father's Day 2021
IGDS AWARDS
(International Group of Department Stores)
Second Runner-Up, World’s Best Sustainability/Corporate Social Responsibility Campaign by a Department Store
Woolworths: Together We Can Make a Difference
YOUTUBE SA TOP 10 ADS LEADERBOARD
Quarter 4 and Overall, 2021
Woolworths: Celebrate Moments that Matter
NEW GEN AWARDS
Silver, Best Online PR Campaign
Woolworths Happy Little Moments Campaign
LOERIE AWARDS
Finalist, Internal PR and Communication
Woolworths: Messages to Mom
LOERIE AWARDS
Finalist, Internal PR and Communication
Woolworths: Together We Can Make a Difference
LOERIE AWARDS
Finalist, Live Activations
Woolworths: Happy Little Moments Event
LOERIE AWARDS
Finalist, Direct Mail
Puma: Kings of Pong
ASSEGAI DIRECT MARKETING AWARDS
Copy Craft Gold, Direct Mail
Puma: Kings of Pong
LOERIE AWARDS
Student Bronze, TV
Dementia SA: 7 Seconds
PENDORING AWARDS
Student Silver, Collateral Design
Big Blue: Comic Belief
M-NET TV AWARDS FOR GOOD
Finalist, TV
Dementia SA: 7 Seconds
2022
2013
2012
2011
2014
2021